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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q In your Marketing Plan Packet complete the sections Action Plan, Risk Factor and Executive Summary. Action Plan - Located on the second to last page Risk Factor - Located on the second to last page Executive Summary - Located on page 2 of your Packet

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MARKETING PLAN TEMPLATE CONTENTS Executive Summary Company Profile Market Segmentation & Targeting Situation and Company Analysis Ethics and Social Responsibility Marketing Information and Research Customer Decision-Making Profile Positioning and Differentiation Branding Marketing Mix (4Ps)